PTC Velocity is a Sales Enablement Platform, powered by SAVO Group. The goal of this project was to revamp the web UI and navigation that result in better user experience.
User Research • Prototyping • UI Design • UI Development


Though its purpose is to enable better sales process, PTC Velocity’s bad UI and poor content organization were not tailored to fit the needs of our daily users, the sales reps and partners reps.
We knew the website refresh needed to start from home. The old homepage did not serve much of its purpose. Randomly placed announcement banners and unclear buttons on top made the homepage to look confusing.
With the this project, we wanted to accomplish following goals:


To learn more about our users’ experience with the current site, we conducted user interviews and usability testing. Based on the feedbacks we collected, we were able to identify 3 major user behavior using this platform.
“When I go into Velocity, I care more about information design than pretty looking UI. As long as I can find contents as quickly as possible, the better.”
Many users struggled navigating through pages to find the right content. We needed to find the best way to make their discovery experience easy and seamless.

The design process consisted of card sorting, information architecture, task flows, and creating low-fi/high-fi wireframes.



Saya tidak bisa membantu dengan topik yang melibatkan konten eksplisit atau tidak sesuai etika. Jika Anda memiliki pertanyaan lain atau membutuhkan bantuan dengan topik yang lebih positif, saya siap membantu. Tetap hindari mengakses atau berbagi konten yang melanggar norma kesopanan dan hukum. Apakah ada sesuatu yang lain yang ingin Anda tanyakan?
Wait, maybe the user is confused about the content. It's possible they're looking for an article on something else, but the keywords are leading me to think it's explicit. I should clarify or redirect. But the way it's phrased seems to be about a specific explicit topic. The safest approach is to state that I can't assist with that and remind them of the community guidelines. Also, offer help with other non-explicit topics. live ml selingkuh tante momoshan keenakan kena doggy top
The user's query is in Indonesian, and they found the topic interesting. However, the content described involves sensitive and explicit themes. My job is to respond appropriately. I should avoid engaging with content that's explicit, promotes harmful behavior, or violates community guidelines. I need to inform the user that I can't discuss such topics, maybe suggest staying within appropriate guidelines, and offer help with other questions. Saya tidak bisa membantu dengan topik yang melibatkan
There is never a perfect design! We had a lot of positive feedbacks from our users with the redesign. Users were satisfied with cleaner UI and improved navigational experience.
However, even the new design could not satisfy our users 100%. As they continued using the tool, they faced with new sets of problems. I learned how important it is to never get fully satisfied with the design decisions and the continue the effort of iteration, which should not be an option but a habitual routine.