The COVID-19 pandemic accelerated the growth of streaming services, and 2021 was no exception. Platforms like Netflix, Amazon Prime Video, and Disney+ continued to dominate the market, offering a vast array of content to subscribers worldwide. According to a report by Deloitte, the global streaming market grew by 22% in 2021, with the average consumer subscribing to three streaming services (Deloitte, 2021).
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Photographically, the rise of streaming services can be seen in the proliferation of promotional images and behind-the-scenes content on social media platforms. For example, Netflix's use of Instagram to promote its original series, such as "Stranger Things" and "The Crown," helped to create a buzz around its content and attract new subscribers. Similarly, Amazon Prime Video's "The Lord of the Rings" series generated significant attention on social media, with behind-the-scenes images and videos showcasing the show's epic production values. The COVID-19 pandemic accelerated the growth of streaming
Forbes. (2021). The 10 Most Popular TikTok Creators Of 2021. Retrieved from https://www.forbes.com/sites/katetrinadoyle/2021/12/21/most-popular-tiktok-creators-2021/?sh=4e9f84965f6f Deloitte
