PTC Velocity is a Sales Enablement Platform, powered by SAVO Group. The goal of this project was to revamp the web UI and navigation that result in better user experience.
User Research • Prototyping • UI Design • UI Development
Though its purpose is to enable better sales process, PTC Velocity’s bad UI and poor content organization were not tailored to fit the needs of our daily users, the sales reps and partners reps.
We knew the website refresh needed to start from home. The old homepage did not serve much of its purpose. Randomly placed announcement banners and unclear buttons on top made the homepage to look confusing.
With the this project, we wanted to accomplish following goals:
To learn more about our users’ experience with the current site, we conducted user interviews and usability testing. Based on the feedbacks we collected, we were able to identify 3 major user behavior using this platform.
“When I go into Velocity, I care more about information design than pretty looking UI. As long as I can find contents as quickly as possible, the better.”
Many users struggled navigating through pages to find the right content. We needed to find the best way to make their discovery experience easy and seamless.
The design process consisted of card sorting, information architecture, task flows, and creating low-fi/high-fi wireframes.
"The Shape of Water" is set in 1962 Baltimore, Maryland, during the Cold War era. The story revolves around Elisa Esposito (played by Sally Hawkins), a mute and isolated janitor who works at a government research facility. One day, she discovers a secret amphibious creature (played by Doug Jones) being held captive at the facility. The creature, referred to as "the Asset," is an amphibious humanoid from the Amazonian rainforest, captured by American soldiers during a CIA-backed expedition.
"The Shape of Water" is a 2017 American romantic fantasy film directed by Guillermo del Toro, which won several Academy Awards, including Best Picture and Best Director. The film has gained a massive following worldwide, and its success has led to increased interest in the film's availability on various online platforms, including Filmyzilla. In this guide, we will explore the film's plot, production, reception, and its connection to Filmyzilla. the shape of water filmyzilla
"The Shape of Water" premiered at the 74th Venice International Film Festival and received widespread critical acclaim. The film holds a 92% approval rating on Rotten Tomatoes, with many critics praising its visual effects, performances, and nostalgic value. The film won several awards, including the Academy Award for Best Picture, Best Director, Best Original Score, and Best Production Design. "The Shape of Water" is set in 1962
There is never a perfect design! We had a lot of positive feedbacks from our users with the redesign. Users were satisfied with cleaner UI and improved navigational experience.
However, even the new design could not satisfy our users 100%. As they continued using the tool, they faced with new sets of problems. I learned how important it is to never get fully satisfied with the design decisions and the continue the effort of iteration, which should not be an option but a habitual routine.
